Shaped globally.
Sharpened at Canada’s best-known brands.
20+ years running media and digital operations. Grounded in marketing effectiveness principles to cut out the guesswork and drive real commercial growth.
- TELUS
- WestJet
- Sport Chek
- Deloitte
- bwin
- Universal McCann
- Athens 2004 Olympic Games
- TELUS
- WestJet
- Sport Chek
- Deloitte
- bwin
- Universal McCann
- Athens 2004 Olympic Games
Strategy built on evidence, not opinion.
Two continents, two decades, and a career built entirely on the operating side. Vassilis started in Europe, moving from the operational intensity of the Athens 2004 Olympic Games to global agency scale at Universal McCann, and early digital performance at bwin.
Bringing that foundation back to Canada, he led digital and media strategy across three highly competitive sectors: retail, aviation and telecommunications, working with Sport Chek, Sporting Life Group, WestJet and TELUS.
Over time, that front-line curiosity turned into a disciplined conviction: most organizations over-invest in what is easy to measure, and under-invest in what actually builds the business.
Off the clock, he co-hosts The Sleeping Barber, a candid podcast pulling apart marketing myths, leadership and the reality behind the work.
[ Recognition ]
Awarded for the work. Trusted to judge it.
Work recognized by Effie, Global Search, Infopresse and Marketing Magazine. Behind every award is a multidisciplinary team, some where Vassilis led the digital and media strategy, others where he supported cross-functional execution.
Gold Effie
TELUS High Stakes, 2025
A collaborative team campaign delivering the best Q2 ever on nearly half the prior media budget.
4× Gold
Global Search Awards, 2025 and 2026
Back-to-back global honours for Best In-House Team and Best Canadian PPC Campaign at TELUS.
Marketer of the Year
Sport Chek Team · Marketing Magazine, 2014
Awarded to the Sport Chek marketing team for building Canada's benchmark digital sports retail experience.
Grand Prix
Prix Média Infopresse, 2014
Digital category, for the Adidas Olympic High Performance campaign.
- 2× Awards judgeCanadian Marketing Association Awards
- 1× Jury memberStrategy Agency of the Year
TELUS
- 2026Gold, Best Global In-House TeamGlobal Search AwardsONEsearch
- 2026Gold, Best Canadian PPC CampaignGlobal Search AwardsSearch PPC
- 2025Gold EffieInstitute of Canadian AgenciesHigh Stakes
- 2025Gold, Best Global In-House TeamGlobal Search AwardsONEsearch
- 2025Gold, Best Canadian PPC CampaignGlobal Search AwardsHigh Stakes PureFibre SEM
Sport Chek
- 2016Silver, Best in Digital InnovationMedia Innovation AwardsChase the Gear
- 2015Gold, Best Digital CampaignInfopresseWhat It Takes
- 2014Gold, Best in Retail and E-commerceMarketing Magazine MIAsDigital Flyer
- 2014Grand Prix, Digital MediaPrix Média InfopresseAdidas Olympic High Performance
- 2014Marketer of the YearMarketing MagazineSport Chek
bwin.party
- 2010Global Best Practicebwin.party Operational BoardAC Milan activation
- 2009Global Best Practicebwin.party Operational BoardEurobasket activation
Universal McCann
- 2008Young Lions Winner, Marketing and Media PlanningYoung Lions HellasRepresented Greece at Cannes
Looking to deploy 20 years of digital and media strategy on your team or media budget?