A Senior Marketing Leader, Digital Transformational Professional and Podcast Co-Host.
Various Campaigns I Have Worked On.
I have been very fortunate to have worked on some incredible projects and campaigns. Ranging from award-winning submissions to some core ROI-driving strategies. Below I have put together a small list of campaigns that I have been most proud of.
01
WestJet - Hightea
Finding a different way to showcase the four destinations we flew to from London, UK, the team came up with a great way to honour a time-honoured British tradition while simultaneously driving awareness of the uniqueness of Canada.
Watch the video here:
02
WestJet - WestJet X
As WestJet's network continues to grow, this campaign was "out of this world!" Airlines invited guests to explore a destination like no other — space!
Of course this was released April 1, 2022. ;-)
Watch the video here.
03
WestJet - #FlyreFestival
Another April Fools campaign that saw us generate a lot of organic reach. #FlyreFestival was a play on the "Fyre Festival." Emotional support pigs and immersive music and models all included.
Watch the video here.
04
Sport Chek - Chase the Gear
As a way to launch the new live feature of Facebook in 2016, we, the marketing team at Sport Chek, came up with a unique way of bringing the feature to life in a creative way.
Watch the video here.
Watch the award submission video here.
05
Sport Chek - From Paper to Pixels
During my time at Sport Chek we decided to test our traditional sales vehicle, the print flyer and go completely digital. With a robust digital strategy in place we were able to increase in-store sales by 14%, while products that were specifically featured grew 34%. • Sales in the second week of our test were up 17%, demonstrating the power of digital marketing to be dynamic and flexible.
06
Sport Chek - Gift of Sport
With 20% less budget and a mandate to drive 7% more sales YOY, we had to be innovative. We launched the #GiftofSport campaign by partnering with Twitter and, along with it full omnichannel support. This was incredibly difficult to pull off, but it made for a memorable initiative.
07
Sport Chek - #mynorth
Looking to establish prominence in Toronto for basketball enthusiasts, one where Foot Locker had a stronghold, we launched the Sport Chek #mynorth campaign that highlighted the uniqueness of all 6 GTA boroughs. With omnichannel support, and exclusive apparel line and much more, we were able to create differentiation and position Sport Chek as an authority in basketball.
Award Submission Summary here.
08
Sport Chek - Your Better Strarts Here
I was part of the team that launched the new brand platform; Your Better Starts Here. Overseeing many executions across paid and owned channels, this campaign set Sport Chek down a new trajectory full of innovation. The platform was utilized for nearly five years until it was eventually replaced by Find What Moves You, which still exists.
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